Every year the home based business industry is growing. More and more people are finding that starting a business from home is the best way to generate an additional income especially in the economy we are facing today. There are many advantages to starting a home based business. Some include: A low overhead (cost), advantage of working anytime a person pleases, and even tax benefits.However, these advantages of owning a home based business have always been a part of home based businesses. So why is there a sudden growth? Why are more and more people starting their own business from their home, and why does network marketing seem the way to go for these people?The first reason people are turning to home based businesses is because of the worldwide economic uncertainty. Currently, here in the U.S., we are in the middle of a recession. Many other economies are also in the middle of a recession or in the midst of one. If one were to turn on the television, read the newspaper, and even listen to the radio, all he/she would hear about is the bad state the economy is in. He/she would also hear about the downsizing of a company and how the unemployment rates are rising. What network marketing and the home based business industry has to offer is the chance to generate a side income.Think of it as insurance for a paycheck. If one loses their job, the home based business can temporarily (or completely, if the entrepreneur wants) supplement their income they lost. The kind of extra income that can be made have been proven to help thousands of families around the globe. It has been proven, time and time again, that many network marketers have made much more than the full time income they were receiving before jumping into network marketing. In fact, some of them have made themselves millionaires. Unfortunately, becoming a millionaire is not what everyone becomes. Only the ones willing to put it the extra effort are the ones that make the millions. Most will find that average network marketers run their business part-time and make a few hundred per month or thousand per month.Network marketing is moving a product and/or service to the end consumer all from personal relationships. Because this is the way network marketing works, it is easier for small businesses to connect with consumers who find themselves “cocooning.” Cocooning is where the consumer shields itself from all kinds of messages from marketers. With network marketing, companies and small businesses find an easier, and much more cost effective way of communicating their message to the consumer.One big reason people start their business ventures in the network marketing industry is because of how great a tool the internet is for network marketers. The internet has made network marketing much easier than it used to be. With the internet, network marketers can inform, train, and even motivate, from home, on the internet. For the more advanced network marketer, the internet is a great tool to automate the marketing part of their business, and ultimately make the internet do all the work.Another reason more and more people are deciding to start a home based business is because home office equipment show a decrease in cost. With just a few hundred dollars, one can have a suitable home office set-up. In fact, most network marketers have three things to run their business: 1.) A computer, 2.) internet connection, and 3.) a phone. As you can see, compared to regular, brick-and-mortar businesses, a home based business, doesn’t cost too much to start. That alone is a big attracting factor in the network marketing industry.A big factor that brings people to start a home based business is because of the lack of job security today. A few years back, people got used to the fact that they have work for life, or at least until they decide to quit. However, because of the economic conditions, job security is only mere hope. Corporate employers can’t guarantee job security anymore. Since job security can’t be guaranteed, people find themselves stepping up to the plate and start a business to keep that income coming in.The main advantage of network marketing is not just the potential income that can be generated, it’s what network marketing can actually do to improve a network marketer’s self. It’s a great way to build leadership skills and ultimately become their own boss. With network marketing, employees do not have to rely on their employers paycheck. Also, the support structures of great network marketing companies offer the best help an individual needs when joining this type of business.Certainly, we will see more home based businesses start and bloom in the future. If one were to look at the economic condition, it would be easy to assume that companies that offer jobs for life are a thing of the past. It is also evident that starting a home based business might be the next best step for anyone suffering because of the economic times.